Why are mobile games becoming 'free'?

Mobile games are becoming 'free' primarily because it attracts a larger user base. By offering the games for free, developers can then monetize through in-game purchases and ads. This model, known as freemium, allows users to experience the game before deciding to invest in it. Additionally, the competitive nature of the gaming market has made it difficult for paid games to thrive. Lastly, free games can generate more revenue through in-game purchases compared to one-time paid games, making it a more lucrative business model.